Where to find Clients for your Reiki Therapy Practice

As a new Reiki practitioner, you will need to spend a significant amount of time building your client list. Even if you have been a Reiki practitioner for a longer term, you may experience lulls in your client work.

For any practitioner who runs their own practice, you will need to find new clients to ensure the ongoing viability of your Reiki practice.

Finding new clients can sometimes be stressful as you will need to develop some new skills to develop marketing techniques. This may be uncomfortable for some practitioners as it requires a sales orientated mindset to effectively market your practice to the public.

It’s a good idea to develop an overall strategy that will help you undertake the marketing techniques that you need to.

Marketing to potential clients is an important part of establishing a client list, however, you need to know where your clients are so that you can create a strategy for targeting your potential clients.

Your therapist marketing strategy should include:

• Understanding who your ideal client is
• Identifying where your ideal client can be found
• Developing an ethical marketing message about your practice
• Establish a professional directories network
• Establish communication channels to the public – eg. Newsletter, social media, website
• Develop an advertising suite of images, sales copy, and marketing materials

Each of the items above is listed as one step, however, each step has the potential to reach a larger network. If you are able to implement the above steps in your marketing strategy, you will have a comprehensive approach to marketing your therapy practice.

Some of the common avenues where Reiki practitioners can work include:

• Private practice
• Mental Health facilities
• Hospitals
• Veterinary practices
• Health Care facilities
• Retreat facilities
• Community support centres

These represent the more traditional avenues of working with clients. Working with these avenues can provide a solid approach to developing your Reiki practice. In addition to the above, you can use the reach of the internet and market your Reiki practice in less conventional places online. This is especially relevant when using social media and online groups.

Once you have determined possible areas where your potential clients can be found, you can begin to create marketing materials. Your advertising should be created based on whether you are communicating directly to the client or referral groups.

MARKETING DIRECTLY TO CLIENTS

This marketing is created to communicate directly to your potential clients.

• Offline advertising – community groups, flyers in public places, TV, radio.
• Online advertising – includes Google Ads, social media advertising, online directories.

The marketing materials that you create for this group should include how you can help clients. Your marketing materials should detail the common problems that your ideal client experiences so that your potential client can identify themselves in your message.

 

MARKETING DIRECTLY TO REFERRAL NETWORKS

This marketing is created to communicate to those in professions who can refer their clients on to you for Reiki.

• Mental Health facilities
• Hospitals
• Veterinary practices
• Health Care facilities
• Retreat facilities
• Community support centres
• Other therapists

The marketing materials that you create for this group should include how you can help clients and how to make referrals to your practice.

Your marketing materials should be focused around your qualifications and should detail the demographics of your ideal client so that other professionals immediately think of you when they treat your possible ideal client.

We’ve included some previous blog posts that will help you find clients for your Reiki practice:

 

MARKETING

• Create a Free Offer to Build Your Email List
• Create an Annual Social Media Plan in 1 Hour
• How to Build an Email List for your Reiki Practice
• How to Use Google Analytics in 5 Easy Steps
• Online Courses to Improve Your Marketing Skills
• The Best Marketing Methods for Reiki Therapists
• Understand the Marketing Cycle of Your Reiki Practice

NETWORKING

• 10 Reiki Associations and Organizations
• How to Create a Business Network
• Professional Networking for a Reiki Practitioner