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FINDING YOUR IDEAL CLIENTS
Establishing your definition of your ideal client enables you to deliver a focused message that feels personal to your client. Knowing your ideal client helps you decide how to advertise your business. It also provides you with a clear direction on what type of content to include on your website. Knowing your ideal client means you can provide the products and services that your client is looking for.
FIND YOUR CLIENT
Once you know who your ideal client is, you can then find the most forms of advertising online and offline to find your client. This helps you develop a strategy for marketing that will have the most impact.
ANALYZE YOUR BUSINESS
YOUR STRENGTHS AND WEAKNESSES
It is helpful to analyze your strengths and weaknesses so that you can understand how your business can help your clients. Understanding your weaknesses will help you to improve necessary skills or outsource tasks to external parties that can help you focus on delivery the services that benefit your client.
ANALYZING YOUR COMPETITOR
Understanding your competitors provides you information on how your business excels or needs to improve. Being aware of your industry network also helps you engage in best practices which ensures you deliver a high quality of service to your clients.
FINDING CLIENTS OFFLINE
Building your business requires both direct advertising to your client as well as networking through industry contacts to gain referrals. As part of your marketing strategy, you should always have updated marketing materials available to pass on to industry colleagues including your business card. When you conduct your client intake, it is helpful to ask how your client found your business so that you gain insight into how your marketing strategy is working.
FINDING CLIENTS ONLINE
Online marketing can feel overwhelming with a variety of platforms to manage including your website, social media, and professional networking sites. Developing your own email list will help you stay connected to your clients and keep them informed about your products, services and general business activities. Email allows you to speak directly with your clients to research changes to your business, such as the hours you operate and the services that you offer. Being able to communicate directly with your clients provide you with the opportunity to be personal with your clients.
USING SOCIAL MEDIA
Social Media is essential for business as it has replaced the old methods of directory listing phone books and newspaper classifieds. Social Media allows you to deliver instant messages to your customers through text, audio, and video. Social Media can help authenticate your Reiki practice by delivering social proof from client feedback to your potential clients.
REIKI PROFESSIONAL NETWORKS
Participating in professional networking helps you to stay connected with best practices and improvements in providing Reiki services. Networking enables to you establish business relationships with colleagues in Reiki. You can also engage in furthering your education, subscribing to publications and attending conferences. Industry associations in Reiki can help educate the public about the benefits of your industry.
MARKETING YOUR WEBSITE CONTENT
TYPES OF CONTENT
Creating content about Reiki on your website can help educate your potential clients about the benefits of Reiki and the services you have to offer. The content that you create will help your clients learn more about you and your skills. Your content can educate and inspire your client through the use of articles, e-books, videos, audio files, images, surveys, success stories, resources, tools and more.
MARKETING YOUR CONTENT
Once your website content is written, you then need to market it to your ideal client. You can market your content through sharing methods on social media or by using direct advertising. Each piece of content that you write should be marketed directly through email as well as on various social media platforms. You can choose to use the same content across all platforms or alter your content on each platform to determine which method of content (eg. Audio, video, text, images etc) is more effective. Marketing your content delivers traffic to your website and provides insight into the type of content that your clients prefer.
YOUR MARKETING PLAN
SETTING MARKETING GOALS
Setting marketing goals and plans allows you to establish a plan for consistent marketing to your potential clients. Initially establishing your marketing goals will provide you with a map on how to create your marketing plan. Creating goals can help you stay motivated on building your Reiki business. It can provide you a series of activities to keep working on if you go through moments of feeling disheartened that your Reiki business isn’t growing as fast as you would like. Goal setting has a cumulative effect on your business that will result in reaching your Reiki business goals.
After you have established your marketing goals and plans, there are a variety of tools and resources that will help you implement your marketing strategy. These tools can help manage your social media posts, research your clients interest in your business and improve your website accessibility to potential clients that are looking for Reiki services. Tools can also help you create your marketing images and templates for your content. Using the appropriate tools will help you eliminate repetitive tasks and automate your marketing strategy so that you can spend more time working with your clients.