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YOUR REIKI BUSINESS ONLINE
YOUR DOMAIN NAME
Key points to choosing your domain name:
- It should be easy to pronounce
- It should be short as possible
- Do not include punctuation, dashes, hyphens or anything that breaks the flow of easy to remember words
- Simple spelling
To set your domain name up, you need to purchase through a domain register. Various countries have different requirements for registering a website/domain name. Some companies require that you have a business number. Costs to register your domain range between $10-$20, however, most companies will offer an attractive introductory rate for the first year.
HOSTING YOUR WEBSITE Your website host stores your website content so that your website can be viewed on the internet. Important factors to consider when choosing a website host include your allocated server space, response time, bandwidth and customer support.
BRANDING YOUR REIKI BUSINESS
Your logo is the first impression of your business. Your logo should be simple, uncluttered, readable and not contain any complicated images that don’t relate to your business. You should keep in mind how your logo will appear in the many different types of online and printed media.
Simplicity is the key to choosing your color scheme. Your goal should be to use approximately 3-6 colors on your website. There are many online resources that can help you choose your color scheme.
The concept of simplicity also applies to your website design. Your website is your client’s first introduction to you and your services so your website should clearly state who you are and what you can offer your client. The easiest way to ensure your website is well designed and functional across all devices is to use a predesigned website theme. A website theme will contain all of the pages and structure that your website needs.
YOUR REIKI WEBSITE
Your website layout should be designed with your visitors in mind. Your layout should flow logically so that your client can learn more about you and then decide to book an appointment with you.
A common mistake many website owners make is assuming their client uses the same browser that they use when in fact the visitors to your website will be using a variety of browsers such as Chrome, Firefox, and Safari. It is essential that you check that functions such as contact us forms and any purchasing checkout processes work seamlessly across all browsers.
Your website should be functional across all devices such as desktop, notebook, tablet and mobile phone. Google provides a quick mobile-friendly analysis to assess the functionality of your website on mobile devices.
Your About Us page is a way to introduce yourself to your potential clients. You can detail your experience and explain the services that you offer that may help them.
A Start Here page can help your visitor navigate your website. A Start Here page can provide a summary of links to useful content on your website. Use your Start Here page in a similar way as a contents page in a book.
It’s useful to add links to encourage networking within your industry. Ensure the links you include on your website are to reputable websites that deliver helpful content for your visitor.
Google provides this free tool to track how your visitors interact with your website. Analytics will provide you with invaluable insight into how your client views your content. You can then use these insights to improve your website content.
Search engines will find your website based on the written content that you define as keywords. When visitors enter a search query into google they are using keywords in their search that Google will use to decide if your website meets the reader’s requirements. Your keyword/s should relate to your specific niche eg. reiki therapy
Using simple analysis tools will provide you with an insight into how your website is performing and whether your content is attracting visitors to your website. There are many free website analysis tools that provide feedback on your website functionality as well as suggestions on how to improve your layout and content.
SET UP ACCOUNTS
While you are deciding on your business and website name, you should also determine if social media accounts with your business name already exist. If social media accounts already exist with your preferred business name you can decide to either choose a new business name or modify your social media account names. Check all social media channels before making a final decision as you may decide to use the same name across all channels for consistency.
You should use a consistent design of brand images for your business logo, website branding, and social media profile pictures so that your business branding is recognizable and consistent across all platforms. This will help your visitors immediately recognize your business when they visit your website and other external platforms such as social media websites.
Connect all of your social media accounts where possible and include all links to your social media accounts on your website so that visitors can have various methods of staying connected with you. Make sure you connect your accounts where possible to help make posting across various platforms easier. For example, you can link your Instagram account to your Facebook and Twitter account so that you only need to make one post on Instagram and then share it across all platforms.
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